Building and Measuring the Business Case for Data Literacy - Greg Freeman

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Presented by

Greg Freeman, CEO of Data Literacy Academy

About this talk

This webinar will unlock your organisation’s potential to create a data-driven culture that empowers everyone to make informed decisions, drive innovation, and achieve aligned business outcomes. Whether you are just beginning your data literacy journey or looking to enhance your existing efforts, this webinar will provide you with the tools and strategies needed to succeed. 1. Building the Business Case for Data Literacy • Understand the critical role data literacy plays in driving business success • Learn how to articulate the benefits of data literacy to stakeholders • Discover methods to quantify the value of a data-literate workforce 2. Selecting the Right Learning Group to Deliver the Business Case • Identify the key stakeholders, decision-makers and pilot learner cohort within your organisation • Strategies to engage and win over executives and managers • Tailor your message to different segments to maximise buy-in 3. Measuring the Day-to-Day Programme • Establish metrics to track engagement and adoption • Implement tools and techniques to monitor the effectiveness of training programmes • Real-life examples of how continuous measurement drives improvement 4. Strategically Measuring Versus the Business Case • Align your data literacy initiatives with strategic business goals • Techniques for evaluating long-term impact and return on investment • Case studies showcasing successful integration of data literacy into business strategy 5. You will walk away with: • Actionable insights on how to advocate for data literacy within your organisation • Knowhow of how to identify and engage the right stakeholders to ensure successful adoption • A framework for continuous measurement and improvement of data literacy programmes • Clarity about how to align data literacy efforts with overarching business objectives for maximum impact
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