How an integrated Order to Cash platform can transform Customer relationship

As a customer I have a need; so buying goods or services that fulfil that need, is a simple process, right? Wrong! Just as the B2C buying process dictates an inherit need for understanding, simplification and a desire for us to feel special and wanted, the B2B landscape is fast catching up. Join our webinar where Evelyne Legaux of Finance OTC Consulting & Matt Hill of Sidetrade explore how, through the adoption of technology, businesses are able to drive data-based insights and demonstrable understanding to their customer interactions, across the all-important Order to Cash cycle. Starting with the ability to minimise churn and identify new sales opportunities/maximise the wallet presence from your existing customer base; through to the impact of transformative AI technology to address buying challenges, including: Order fulfillment simplification Multi-channel Invoicing Effective customer Query management Credit and Collections success Cash Application accuracy Technology adoption can provide multiple value points in the B2B Order to Cash cycle, this session aims to provide a fresh look at technology within O2C – that being through the eyes of the end customer. Lastly, this session will also touch on the people dimension of going Digital beyond technology & process, and provide some tips for success.