Exploring 2025 Retail Tech for Customer Growth and Operational Efficiency

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Presented by

Gerry Grealish, Vice President, Industry and Solution Marketing, Ericsson Enterprise Wireless Solutions; Ed Tonkin, Vice President, Enterprise Retail Sales, Zebra Retail Solutions

About this talk

With the holidays approaching and retail IT teams already locking down their network in preparation it’s already time to start planning for your 2025 tech advancements. Join Ericsson Enterprise Wireless Solutions (previously known as Cradlepoint) and Zebra Technologies to explore ways that retailers are using tech to better engage shoppers throughout the store and to optimize in-store and warehouse operations. Topics will cover: *Digital initiatives that retailers are pursuing to improve customer engagement and keep them coming back *Optimizing operations by more effectively managing inventory, minimizing shrinkage, and protecting/growing profits *Empowering associates through efficient communication and collaboration
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Cradlepoint enables the freedom to connect people, places, and things that drive more experiences, more ways to work, and better business results — anywhere. The company is a pioneer in Wireless WAN, offering advanced 4G and 5G routers and adapters — controlled through Cradlepoint NetCloud™. Enterprises and public sector agencies rely on Cradlepoint and its Cellular Intelligence to build a reliable, secure network wherever they need it, connecting fixed and temporary sites, vehicles, IoT devices, and remote employees. Headquartered in Boise, Idaho, Cradlepoint is a subsidiary of Ericsson’s Business Area Enterprise Wireless Solutions division. It has international offices in Asia Pacific, Canada, Europe, India, and Latin America.