Within the past 2 years, the rate of new digital transformation projects has been phenomenal. Traditional organizations have quickly pivoted to the cloud as part of their digital transformation initiatives and now interaction with customers happens over this new digital context. As per any form of interaction, be it physical or digital, it takes trust for a customer to engage over such a new digital context. Without trust, customers would not have confidence in providing their personal information and data, or the quality of the service that would be offered by the service provider. This presentation will share what it takes to build digital trust with customers as well as suppliers / providers in the cloud when there is no face to face engagement but chatbots or virtual assistants, no shaking hands with a customer provider but instead digital signatures and virtual identity verification.