Psychology of the Phish: Leveraging the Seven Principles of Influence

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Presented by

Sourya Biswas, Technical Director, Risk Management & Governance (RM&G), NCC Group

About this talk

According to the X-Force Threat Intelligence Index 2020, produced by IBM X-Force Incident Response and Intelligence Services, phishing is still the number one attack vector in use today. Security professionals often overlook the "social" aspect of "social engineering", focusing on tool deployment instead. The success of phishing is predicated on exploiting normal human behavior for nefarious purposes. This session looks at phishing through this psychological lens, specifically on how the Seven Principles of Influence as expounded by Robert Cialdini are leveraged by attackers.
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