Lead to Cash: Mitsubishi Electric’s Transformation Story

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Presented by

Chris Osment, Director of Information Technology, Mitsubishi Electric | Ronnie Brant, Salesforce | Will Spendlove, Salesforce

About this talk

When it comes to conducting business, “there’s not a lot of leading-edge technology across the cooling and heating industry,” says Christopher Osment, Director of IT at Mitsubishi Electric. “In our organization, we needed to elevate sales reps and our distribution partners from the 19th century into the 21st.” This webinar will dive under the hood of Mitsubishi Electric’s journey from decentralized teams to a unified sales machine. Chris Osment will share how the company uses Salesforce and SteelBrick CPQ to eliminate spreadsheets, clear up pipeline visibility issues, and quote with ease to create a more responsive sales process. Mitsubishi sells faster, scales distribution, and accelerates productivity all on Salesforce. In this webinar, you’ll learn how Mitsubishi Electric’s: - Sales quote cycle times decreased by more than 90 percent. - Sales quote approval times dropped from two days down to two hours. - Time to verify quote pricing was reduced from hours to minutes.
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