Name: State of Marketing 2016
Start: 2016-06-07T16:00:00Z
End: 2016-06-07T16:00:44.000Z
Location: BrightTALK
Rating: 4.62

Salesforce makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service. Customer 360, our complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, helping you grow relationships with customers and employees alike.

Register to listen to on-demand webinars at any time. Whatever your business needs, you'll find a wealth of knowledge and business insights.



Businesses are under pressure to modernize operations and reduce costs, while maintaining a great customer experience. Learn how Order Support from Salesforce Commerce Cloud helps companies deliver customer-centric service experiences, optimize post-purchase support, and generate revenue directly from the service center.

In this webinar, you will:

Get an inside look into market trends driving the category
Uncover industry leading solutions to help you offer 5-Star Service
Hear how our customers are using Order Support to differentiate and win
Access resources and actionable next steps

Improve Efficiency and the Customer Experience with AI-powered Order Support

Over half of B2B orgs say e-commerce will be a leading revenue channel in the coming years.*  But, creating customer-centric digital experiences that drive loyalty with your business buyers can be a challenge. Join us with guest speaker, Heather Hershey - IDC Analyst, on what great pre- and post-purchase B2B buying looks like.

In this webinar, you’ll learn:

The state of digital commerce and order management for B2B companies
How B2B companies are thinking about and investing in AI
The order orchestration and fulfillment capabilities to look for when choosing a platform
*Source - Third Edition: State of Commerce

Master the B2B Digital Buying Experience

75% of customers have made purchase decisions based on customer service quality*, so getting the post-purchase experience right is paramount to your digital strategy. Join us with Rochester Electronics, the world's largest continuous source of semiconductors, to hear how they are driving revenue and streamlining the post-purchase experience with Salesforce.

Join us to learn how you can:
Increase digital transactions and customer engagement
Fulfill faster with real-time inventory
Cut costs and drive productivity with a unified selling strategy

How to grow digital transactions and power connected commerce experiences everywhere

Join Salesforce and Capgemini on a journey into the forefront of headless commerce with esteemed industry experts Aaron Eversoll, James Semple, and Tom Font. This exclusive event will delve deep into emerging trends of headless and composable commerce, as well as best practices for executing a headless architecture on Salesforce Commerce.

Join Aaron, James, and Tom as they navigate through innovative decoupling strategies reshaping digital retail landscapes. They’ll share their takes on market dynamics and consumer behavior insights, offering invaluable perspectives. Lastly, gain practical wisdom from firsthand experiences and best practices for successful implementation within Salesforce's framework.

Don't miss this opportunity to:
- Gain actionable insights
- Learn how to leverage Salesforce technology and digital strategy to stay ahead in today’s digital-first marketplace
- Chart the course for long-term success in the dynamic world of headless commerce.

Register now and ensure you're equipped to harness the full potential of this transformative technology.

About Capgemini
Capgemini has implemented more Salesforce Commerce instances than any other partner to date. Our award-winning practice is the leading global provider of commerce solutions. Capgemini has been a global strategic consulting partner with Salesforce since 2007.

We deliver thought leading business value and transformational solutions to multiple industry sectors across the globe.

Navigating the future of headless commerce with Salesforce and Capgemini

Learn how companies use zero-copy technology with Data Cloud and Snowflake to eliminate complexity and deliver rich and personalized customer experiences.

In this session, we delve into the powerful zero-copy integration of Salesforce Data Cloud and Snowflake. Through real-world use cases and expert insights, attendees will gain an understanding of how leveraging zero-copy technology enables users to unify customer and business data to power differentiated experiences and delight customers, ultimately driving growth and lifetime value.

Accelerate and Simplify Activation with Zero Copy Data Sharing

Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. In this session, you will learn:

- How to drive growth, build loyal customer relationships, and work smarter with AI
- How to solve business use cases across the entire customer lifecycle
- Lessons learned and actionable insights for getting started

By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests.
https://www.salesforce.com/company/privacy/full_privacy/

Turn Data Into Meaningful Customer Moments

Efficiently connecting your organizations data is the key to providing the user experience that members expect from their benefits. Over 300 global healthcare leaders (79% of respondents) cited increased efficiency and reduced operation costs as a top priority for investments. Couple these expectations with economic uncertainty and overworked staff, and it’s no wonder that companies are excited about the possibility of AI to optimize their processes.

Join our webinar and hear from a health insurance industry leader who is driving digital optimization in Sales, Service and Care Management. Learn how an API-lead approach allows health-IT teams to think beyond the back office, and include the user experience.

Our conversation will cover:

How payers leverage AI-accelerated automations for Sales, Service and Care Management
Why CRM is key to process optimization across the health insurance enterprise
Opportunities to leverage APIs to up your level of engagement and experience

By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests.
https://www.salesforce.com/company/privacy/full_privacy/

Leverage AI+DATA+CRM to Deliver Superior Member Experiences

AI continues to dominate the headlines. Now that generative AI has arrived, customers expect more — to have service experiences that are faster, tailored to their preferences and get them answers instantly. But a lot of Service leaders don’t know where to start when it comes to AI. And that’s because the key to great AI is great data. But it’s not easy when there’s mountains of data and thousands of applications for service teams to manage.
Join to hear best practices on how to use Data Cloud and Service AI to build personalized experiences that scale. Learn from product leaders on a proven 3-step AI strategy for your organization including a demo of the latest innovation!

By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests.
https://www.salesforce.com/company/privacy/full_privacy/

3 Step Strategy to Generative AI and Trusted Data in Customer

With all the buzz around generative AI and automation, companies are looking for guidance on how to chart a path forward that drives both productivity and customer engagement. In this webinar, Valoir CEO and principal analyst Rebecca Wettemann will share the latest research and case studies from Valoir. Join us to learn how generative AI works, what Salesforce is building with Einstein AI for Service, and how you can get started to realize the benefits of AI and automation for your organization.

By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests.
https://www.salesforce.com/company/privacy/full_privacy/

Best Practices for Driving Productivity with Einstein AI for Service

Companies around the world are struggling to balance dueling priorities of meeting customer demands and driving agent productivity. As a result, the need for both efficient and intelligent service is rising and AI is now an imperative. And Generative AI has the potential to help companies connect with customers in new ways. Join us to learn how Service Cloud Einstein and Einstein AI will change the game for customer service and enable companies to:
-- Personalize every interaction with trusted data
-- Boost service team productivity by automating tasks
-- Build and deploy AI solutions faster across all channels

By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests.
https://www.salesforce.com/company/privacy/full_privacy/

How to Scale Service with Generative AI and Service Cloud Einstein

Join our webinar to learn how Salesforce IT leaders are:
-Implementing a multi-faceted privacy strategy across business units
-Increasing efficiency by streamlining our privacy program
-Working with internal product teams to capture consent and preferences
-Making this available to you so you can save time and costs by simplifying compliance, as well as build trust with your customers

Save Time and Costs by Simplifying Privacy Compliance

Sales Cloud Unlimited Edition has just gotten better! In the Summer ’22 release we’re now including more features and functionality in the Unlimited Edition of Sales Cloud to help you drive efficiencies and be more productive.

These features include Sales Engagement (formerly known as High Velocity Sales), Inbox, Sales Cloud Einstein, Einstein Conversation Insights, and Einstein Activity capture. With Sales Cloud UE, AI and Automation now come standard!

Join us for a conversation with Annie Wright, VP Product Marketing to hear more about these exciting enhancements and learn how Salesforce is using these tools internally across our global sales organization.

What’s New with Sales Cloud Unlimited Edition

Leverage New Capabilities to Improve Digital Experiences and Automated Efficiencies

Meet the New Financial Services Cloud

In this webinar you will: 

- Discover the progress your peers are making in developing immersive, connected, and frictionless experiences and how they are leveraging it
- Get practical ideas to improve the digital customer experience 
- Understand the immediate and long-term business impacts of improved digital experiences for both your customers and partners - - Hear how Vindis Group is using Salesforce Automotive Cloud to create outstanding customer experiences

Creating Differentiated Customer Experiences: Insights from Automotive Leaders

If you want to keep pace with the speed of change, you have to be able to quickly analyze and act on the customer data you’ve collected.

With Data Cloud for Tableau, you get a unified view of all your customer data and actionable insights to help you connect with your customers and grow your business. 

Learn how Data Cloud for Tableau unlocks customer data to deliver actionable insights in real time and at scale. Join us in this webinar as we deep-dive on how businesses can visualize, automate, explore, and act on any data to innovate and achieve their objectives.

Unlock Customer Insights with Data Cloud for Tableau

Boosting your security and reliability can reduce costly mistakes and build customer trust. Join our webinar and learn how to infuse governance into every part of your organization, from development to deployment.

We will dive into:

Trailblazer tips on security, privacy, and reliability
Reducing mistakes in production
Lowering compliance costs
Faster deployments for success now

Presented by: 
Rob Leonard, SVP, Chief Architect Commercial Digital Bank, Citizens Bank
Harish Peri, Senior Director Product Marketing, Salesforce
Rachel Beard, Security Technical Architect, Salesforce

Boost your Security and Reliability with Governance by Design

Today's economy and what that means for key decision-makers

If you’re an IT leader, don’t miss this live Dreamforce ‘22 encore! Learn why a Salesforce Customer Success Metrics Study found that 25% of surveyed customers saved money on IT costs with the Salesforce Platform. Join us as we discuss three Platform Development Roadmap themes that will enable your teams:

Heroku, Functions, and Languages
Developer Services and DevOps
Platform Integration and AWS Partnership

Be sure to stay until the end to get your questions about the Platform roadmap answered live!

The Future of Salesforce Development for IT Leaders

State of Marketing is an annual report published by Salesforce Research. This year's report -- based on a survey of nearly 4,000 marketing leaders worldwide -- identifies priorities, challenges, trends, and shifts in 2016 and beyond. 

Attend this data-packed webcast to learn how your organization stacks up as a high performer, moderate performer, or under performer across dozens of critical success factors.

State of Marketing 2016

marketing

success

data

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

The inside sales community on BrightTALK is made up of thousands of engaged inside sales professionals. Learn best practices for teleprospecting and lead qualification as well as advice for implementing sales prospecting tools. Join the discussion by attending on-demand and live inside sales webinars and round tables.

Inside Sales

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

State of Marketing 2016

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