Content Creation

Brought to you by BrightTALK, our flagship three-day virtual event features a powerhouse lineup of experts and practitioners eager to share their
experiences, insights and methodologies for evolving GTM strategies to deliver more revenue growth. Rapidly changing market conditions have put intense……

The best marketers use data, insights, technology, and a good dose of luck to seemingly create magic. But, how can senior B2B marketers continue to
predict the future when disruption is the only constant? In our ever-changing, ever-evolving marketing landscape, preparation is key. Join us as some of the……

Gone are the days of spray-and-pray marketing. Laser-focused targeting is at the heart of every successful demand generation strategy. In this one-day
Summit, global marketing and sales thought leaders will unpack how to effectively segment and engage buyers within your ideal customer profile. Topics wil……

Real behavioral purchase intent is transforming how businesses go-to-market. As buyer research behavior and purchasing cycles continue to evolve,
marketers need to adapt their marketing strategies to convert engagement into real revenue. If you missed TechTarget’s in-person event in London, you c……

For nearly two decades the concept of account-based marketing (ABM) has been one of B2B marketing’s most talked about topics. Although many
practitioners saw ABM’s potential right away, moving past high-volume one-to-Many leads-based strategies still presents significant organizational and tech……

Brought to you by Informa TechTarget, Activating Intent is a one-day virtual event dedicated to helping product, marketing, sales and revenue operations
leaders get maximum value out of intent data across their go-to-market. Featuring insights from some of B2B’s best experts and practitioners, you’ll walk a……