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Volatility’s Return: Pulling Off Reactive Content With Real-Time Data
Volatility is back with a vengeance. Between on-and-off tariffs, mounting recession fears, and rising geo-political tensions, industries across the board are
either bracing for impact — or already picking up the pieces. But we’ve seen this movie before. And the lessons we’ve learned from the brands that grew
through the turbulence of the COVID-19 era ring true: When circumstances change by the hour, only the agile will succeed. In this episode of our B2B Con…
LLM Visibility in Ecommerce: What’s Changed?
Everyone’s talking about LLM visibility these days — ChatGPT, Google’s AI Mode, you name it. But let’s be real: no one has a clear playbook for measuring it.
This session will break down what’s changed in the LLM landscape and what it means for brands in ecommerce — from how to gain mentions and citations to
how to measure if those actually move the needle. Our speakers will explore how B2B and D2C brands can build smarter visibility strategies, how Google a…
Good Design is Good for Business
In this edition of B2B Content Brilliance, Informa TechTarget CMO John Steinert is joined by Chief Creative Officer Victoria Azarian (Cannes Lions, Effie, One
Show). One look at her work and you’ll understand why it’s accelerated millions of dollars (and likely billions) in value for clients and for their customers. Our
latest strategic session in this series examines the importance (and challenges) of using graphic design to help successfully communicate promises of value…
The Future of Content Marketing in an AI-Driven World
There's a new broker standing between vendors and their buyers. Enter GenAI: the rapidly accelerating, traffic-decimating, instant answer machine. In its
wake, once-reliable channels are no more. Buyer activity is increasingly blurred. And chances to build inroads with your targets seem even more elusive.
But with every strategy GenAI renders obsolete, a new one rises in its place. Join our expert panel to learn how to seize the most lucrative opportunities to…
The Future of Content Marketing in an AI-Driven World
There's a new broker standing between vendors and their buyers. Enter GenAI: the rapidly accelerating, traffic-decimating, instant answer machine. In its
wake, once-reliable channels are no more. Buyer activity is increasingly blurred. And chances to build inroads with your targets seem even more elusive. But
with every strategy GenAI renders obsolete, a new one rises in its place. Join our expert panel to learn how to seize the most lucrative opportunities to rein…
UNMASKED: Inside a New Chinese Nexus APT
Phantom Taurus isn't just another advanced persistent threat (APT), it's an evolution of cyber espionage itself. This highly sophisticated Chinese APT group
identified by Unit 42 uses custom-built, evasive malware to bypass traditional defenses and breach high-value targets. In this live briefing, our Unit 42
experts will share exclusive, actionable intelligence from our investigation conducted over the past two and a half years. You will learn how to: ● Unmask t…
Create, Engage, Convert: The Brand-to-Demand Playbook
The outdated battle between brand or demand marketing is over. Today’s savvy marketers aren’t choosing one over the other. They’re blending both
approaches to craft content that captivates, engages and converts IT buyers. Join Jane Qin Medeiros (Informa TechTarget) as she explores the future of
brand-to-demand marketing and how class-leading B2B marketers bridge the gap between brand awareness and revenue-generating activities with powerf…
The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise
In today's challenging B2B marketing landscape, building trust has never been more critical—or more difficult. Join Mandi Tompkins as she reveals how
successful marketers are navigating a world where 95% of your audience isn't ready to buy, buyers form opinions before they ever contact you, and
purchase decisions involve many stakeholders and influencers. This insightful session will explore: - The Trust Crisis: Todays buyers demand authenticity an…
LLM Visibility: How Do You Measure the Impact?
Everyone wants visibility in LLMs like ChatGPT and Google’s AI Mode — but how do you actually know if it’s working? Unlike traditional channels, attribution is
murky and the playbook isn’t clear. In this session, you’ll learn what LLM success really looks like, which metrics matter, and how to tie LLM visibility back to
your broader marketing strategy. Walk away with a practical framework to measure, analyze, and act on your brand’s presence in AI-driven conversations.