In this BrightTALK & TechTarget virtual B2B Summit, we’ll hear from leading thinkers about what really matters at the intersection of people, process and technology.
Join this one-day global MarTech and SalesTech summit, and register for free! Learn from subject matter experts in Marketing and Sales by viewing our live webinars, panel discussions, and keynote presentations.
In Partnership With
Diamond Sponsor
Featured Webinars
Growing as a Challenger Brand in a Hot Security Market
Part of what innovative teams have been working on and maybe the rise of ABM has helped drive is a much closer alignment between sales and marketing on which accounts to go after, which people in them, when and how. And when the teams intersect like this, ideally, the tech should too.…
Empowering Sales Through Intent
Your sales team is only as effective as the intelligence at its fingertips. Too many B2B tech sales organizations are leaving money on the table because they lack visibility into account and prospect behavior. Purchase intent data unlocks a world of possibilities for any seller looking to create bigger and better opportunities.…
Supercharging B2B CX with a First Party Data Strategy
Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue! Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how…
Connect Enablement & Intelligence to Deliver a Personalized Customer Experience
There is a lot of activity during the buying and selling process. Buyers do their own research by engaging content, competitors, their network, and more. Internally, you have sellers preparing content, getting trained and coached to influence your buyers when they do get that elusive meeting. While these tracks run parallel with…
Candy is Dandy, but Liquor is Quicker! Data is Fly, but Engagement Means ROI
ABM started with content/search-based intent data + display ads. Since then, we’ve significantly enhanced the data we use in ABM: But what about engagement? Are you still primarily using calls and emails when: -81% of calls from unknown numbers go unanswered (Pew Research) -82% of the 122 billion emails sent everyday are…
Pipeline Acceleration at the Marketing + Sales Development Intersection
While marketing is charged with account and prospect engagement, sales development is running full speed with productivity and revenue intelligence platforms. The result is multiple tech platforms that don’t naturally connect. So how do we bridge the gap to ensure marketing efforts are running at the same speed and on the same…
Accelerate Pipeline with the Fastest Path to Revenue
Revenue leaders are all facing the same challenge right now: pressure to deliver more revenue with fewer resources. And with more than half of the buyer’s journey happening online, it can feel impossible to drive that kind of change. Traditional tools are not going to deliver on rising expectations. The solution? The…
Featured Presenters
Mariana Prado Cogan
CMO
People.ai
John Steinert
Chief Marketing Officer
TechTarget
Shelley Hofman
Senior Manager, Demand Generation
Orca Security
Seth Marrs
Research Director
Forrester
Ian Norton
VP of Demand Gen & Digital
Salesloft
David Pitta
Chief Marketing Officer
BrightTALK
Doug Olender
SVP, Group Publisher
TechTarget
Nick Thompson
Vice President of Product Marketing
Mediafly
Kimberly Foster
Senior Manager, Demand Generation (ABM)
Orca Security
Tanya Dracolakis
Director Marketing & Sales Operations
BrightTALK
Scott Logan
SVP, Marketing
Kronologic
Matt Parisi
Director, Product Marketing
Tealium
Audience
CMOs, Heads, EVPs, SVPs, VPs, Directors, Managers, Analysts, and Consultants in:
Marketing (B2B, Customer, Digital, Product)
Client Engagement
Demand Generation
Sales Operations
Product Management
Digital Automation / Marketing Automation
Marketing Operations
Revenue Operations
Partnerships
Previous Speaking & Attending Companies
Softserve, OnePlus, ThoughtWorks, Cisco, TD Asset Management, Lionbridge, Panasonic, First Data, ReachLocal, Synchrony Financial, McKesson, Spiceworks, Ziff Davis
SAGE Publications, Workday, Siemens, IBM, HSBC, Hyatt, Thales, Akamai Technologies, Allianz, BNP Paribas, Boyd Communications, DXC Technology, Roche, Trueblaq
Stanley Black & Decker, Verizon, Doehler, Centreon, Philips, Informatica, Emerson, NetSuite, NYSE, BMO, BAE Systems, Morningstar, Thomsen Reuters, Check Point
ViewSonic, Atlas Copco, PwC, Panduit, Anaqua, Merrill Lynch, EDP Software, Frost & Sullivan, SSGA, Aryan Communications, 3N Intelligence, Kimberly-Clark Corp, and more!
Previous Sponsors
