It seems fair to claim that we’ve now moved past the question “Why do ABM?”. For today’s practitioners, it’s now about how to do ABM really well. And the pressure is on all of us as we battle for revenue in competitive and volatile business environments. Since deals are harder to come by, each account interaction is more important than ever. The right ABM tactics can grow your revenue, and continued missteps could take you off the consideration list – for good.
Activating any effective ABM strategy links together many tactics. So leading teams laser-focus their targeting using superior behavioral signals. They leverage intelligence to tailor content and powerfully engage buying teams. And they continuously align their resourcing to achieve the best-possible business outcomes.
Join us on June 21 for Focus: ABM Power Tactics, a virtual event brought to you by BrightTALK. We’ve gathered top practitioners from around the globe to break down their favorite ABM power tactics for you. Their sessions will help build momentum in your organization and add real impact to your own ABM programs.
Partnering Companies
Featured Presenters
John Steinert
Chief Marketing Officer
TechTarget
Mary Shea
Co-Chief Executive Officer
Mediafly
Jillian Coffin
SVP, Customer Strategy & Enablement
TechTarget
Karen Steele
Founder
Steele-Alloy
John McKnight
Senior Vice President, Research & Strategy
Enterprise Strategy Group
Preethi Ramanath
Enterprise ABM Team Lead
Atlassian
Dara Such
Vice President Customer Enablement & Data Strategy
TechTarget
David Edwards
Senior Director, Product Management and Marketing
BrightTALK
Olivia Dassler
Senior Director of Marketing Programs
BrightTALK
Greg Anderson
Vice President, Client Relations
Enterprise Strategy Group
Helana Zhang
Head of Global ABM
Atlassian
Sean MacKinnon
Director, Customer Success
TechTarget
Jeff Hocking
Senior Sales Development Manager
Akamai Technologies
Ian Cook
Account Development Executive
Trend Micro
Thea Haaland-Hawkings
Business Dev. Mgr. EMEA
Veracode
Adam Bennington
Head Of Consulting
Momentum ITSMA
Ben James
Director of Sales Development
TechTarget
Matt Hogan
VP of Growth Marketing
HG Insights
Mary Souza
Senior Manager Marketing Operations
Atlassian
Rob Leavitt
Senior Vice President, Advisory
Momentum ITSMA