It’s cheaper to keep a subscriber happy than to acquire new ones. With increasing market pressure, this has become even harder.

No fluff and from the comfort of your desk, we’ll dive into tactics and real-world examples that will provide your growth, product, tech, and finance teams with the tips they need to drive retention, renewals, and upsells.

SESSIONS:
The Future Subscriber Experience (10am PST)
Creating a seamless product experience throughout your subscriber's journey while also boosting engagement and ARPU (average revenue per user) is no simple task. In this session, we'll explore how product and technology leaders craft product experiences to enhance subscriber engagement.

Retention & Loyalty: What’s Working, What’s Not (11am PST)
Forget hypotheticals; we’re bringing together a heavyweight group of industry executives to break down the ways they’re driving retention. Learn best practices around onboarding journeys, building subscriber relationships, and driving LTV (lifetime value).

Workshop: Identifying Gaps in your Subscriber Lifecycle (12pm PST)
Trial conversion, subscriber cohorts, waking the zombies, pricing at renewal–there is no shortage of complexities in managing subscriptions. But where are you losing out on revenue opportunities? Join the former CMO of TheStreet and Sports Illustrated for this hands-on virtual workshop. 

The “Failed Payments” Playbook (1pm PST)
Did you know that if you recover a failed payment, that subscriber will stay with you for another 141 days on average? This group of expert payment leaders will demystify the black hole of involuntary churn and provide actionable ways you can combat a leaky revenue bucket.

Understanding Churn: KPIs and Reporting (2pm PST)
Hear from Recurly’s VP of Business Intelligence, formerly the Head of Analytics at Sling TV and Naked Wines USA. He'll dive into setting churn KPIs, implementing must-have dashboards for monitoring churn within your company, and how to identify patterns.

Subscription Sessions: Combatting Churn

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