Partner Marketing Visionaries
Presented by Partner Marketing Visionaries

Partner Marketing Visionaries

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Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner
Marketing Visionaries series to hear first-hand how senior marketing executives are successfully forging ahead despite changing technology buying patterns,
purchase research methods, and buyer engagement preferences. TechTarget and BrightTALK have teamed up to present the Partner Marketing Visio
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Align and Conquer: Harmonizing Partner Sales and Partner Marketing

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Align and Conquer: Harmonizing Partner Sales and Partner Marketing

According to Adobe’s 2024 State of Marketing Automation report, 87% of marketing leaders say it’s easy to lose alignment with sales over time due to
disconnected GTM processes within and across marketing and sales. Achieving steady cohesion between partner marketing and partner sales teams i

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