Latest Talk
Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups
In today’s complex B2B landscape, purchasing decisions aren’t made by just one person—they involve buying groups of key stakeholders, each with unique
priorities and influence. Yet many organizations still rely on lead-centric (MQL) models that struggle to identify the most promising opportunities quickly and …
Upcoming talks
Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups
In today’s complex B2B landscape, purchasing decisions aren’t made by just one person—they involve buying groups of key stakeholders, each with unique
priorities and influence. Yet many organizations still rely on lead-centric (MQL) models that struggle to identify the most promising opportunities quickly and
effectively. In fact, Forrester reports that a lead-centric process has a 99% failure rate from inquiry to close. In this insightful webinar and panel discussion …
Hitting The Bullseye: How To Aim For Precision in Digital Advertising’s New Landscape
In this exciting webinar in association with FunnelFuel, we will be breaking down the new digital advertising environment - specifically around targeting. We
will be using real- world examples and expert advice to demonstrate why precision targeting isn’t just a nice-to- know but a need-to-know in B2B marketing.
We will also be discussing: ● Why there’s been a revival of contextual advertising and why advertisers need to focus on the content’s quality and relevance.…
Why Defining and Activating Your Go-to-Market Strategy Is a Must in 2025
What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with
marketing, product or sales? But most importantly - how can it be used to generate commercial success? These are all questions that will be answered in an
exciting panel discussion.In this B2B Marketing webinar in association with The Think Tank, we are hosting a panel with three key marketing leaders includin…
Top 5 Tips For Executing Your Digital Advertising Campaign
Delivering high-impact digital ads can certainly be a challenge in the B2B industry. The days of relying on third party cookies have been replaced with
investing in first- party data, utilising contextual targeting and creating data ecosystems - but not everyone has gotten on board. In this webinar in
association with Funnel Fuel, we will be delving into some top tips for brands who are looking to build a first-party data strategy to deliver their digital camp…
On-demand talks
AI Tips & Tricks to Supercharge Your ABM Journey
Ready to take your ABM to the next level with AI? Imagine harnessing the power of AI to pinpoint your ideal accounts, create and measure
hyper-personalized campaigns, and boost engagement like never before. It’s not just possible—it’s happening right now, and we’re here to show you how. In
this webinar, in association with Salesforce, we’ll explore cutting-edge AI tools that work best at each of the five steps in Inflexion Group’s proven ABM proc…
How Nine+Nico Made Waves With Its ABM Campaign For Smart Water Meters
Arqiva, which offers smart water metering networks and capabilities in the UK, was working on programs with the likes of Thames Water and Anglian Water.
But despite this, the brand wasn’t widely known in the water industry. Enter Nine+Nico, who aimed to raise Arqiva’s profile and cultivate relationships with
metering decision-makers. In this digital case study in association with Nine+Nico, Kavita Singh, Senior Content Editor, B2B Marketing, will be chatting with …
Revealed! The creative trends driving the future of B2B – an exclusive deep-dive on B2B Marketing
Awards 2024 entries
The pace of change in B2B is astonishing – AI has accelerated an ongoing creative transformation that is seeing marketing campaigns evolve as never
before, embracing new channels, technologies and techniques to drive ROI in ruthlessly competitive categories. But given the sheer breadth of campaigns
across numerous brands and categories (and the astronomical variety of brands, messages and creative strategies) how do marketers and agencies under…
The impact of global, political, and economic forces on B2B marketing.
With growing concern around polarisation and political instability at home, and regional conflicts fundamentally reshaping supply chains and global trade,
marketers need to evolve alongside new dynamics to remain on the front foot. In this panel, we will explore the main global political and economic
disruptions, the short-term and long-term dynamics that will affect marketers, and what can marketers do to rise to the challenges of these uncertain times…
Leading from the frontlines: Marketing-driven commercial growth in the age of B2B transformation
B2B organisations are facing unprecedented levels of disruption driven by rising operating costs, shifting buyer behaviours, and accelerated technological
advancements. This webinar explores the challenges B2B marketing leaders must address to stay competitive and achieve profitable growth in a rapidly
evolving landscape. Join us to enjoy actionable insights into how B2B organisations can navigate today’s challenges, drive innovation across the business, a…
Brand vs Demand: Unleashing The Power Of B2B Influencer Marketing To Bridge The Gap.
In the ongoing quest to build trust and credibility, B2B brands often struggle to align brand awareness with demand generation. In the past five years,
influencer marketing has emerged as a powerful tool to bridge this gap. In this webinar, in association with Inbox Insight, we will be giving you the playbook
on enhancing a brand’s visibility and driving qualified leads; plus you’ll get the chance to listen to a compelling panel discussion with senior-level B2B market…
Demonstrating the value of marketing in tough times.
In the middle of volatile market dynamics and downward budget pressures, the need to demonstrate the value of marketing becomes more important than
ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to
navigate the tension between brand and demand for short-term sales, and what can be done to remain innovative despite dwindling budgets. Speakers in…
How to make AI work for brands and agencies
Tech giants like Google are encouraging advertisers to put AI to work for creative – but what does that look like in practice? In this practical fireside, Google’s
Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as client and agency partner, they are using Google AI tools to “walk it like they talk it” –
supercharging and streamlining every part of their shared creative process, from sentiment scraping to shortcutting film production. Learn more about: - …