Latest Talk
Decoding Intent Data for Smarter Marketing
In today's digital landscape, every interaction leaves a clue about your prospect's needs and readiness. In just 20 minutes, discover how intent data can
improve your marketing approach by turning clues into actionable insights. Join us as we explore how to see the companies that are searching for your topi…
On-demand talks
Decoding Intent Data for Smarter Marketing
In today's digital landscape, every interaction leaves a clue about your prospect's needs and readiness. In just 20 minutes, discover how intent data can
improve your marketing approach by turning clues into actionable insights. Join us as we explore how to see the companies that are searching for your topics
and competitors each week with intent data. Figure out who's in-market and use their locations to identify the specific people to engage with at a target acc…
Mastering Identity Resolution to Assemble Prospect Buying Teams
Identity Resolution is foundational to creating accurate and complete buying teams within target accounts. It requires pulling data across personas, profiles,
third-party, intent, and location sources. An identity resolution framework gives you a competitive advantage by associating buying signal data with each
person and activating those personas within the buying teams. It is also critical to implementing a lead-to-account matching process, along with taking the …
Optimizing Your MAP and CRM for B2B Marketing and Sales Success
In the complex world of B2B marketing and sales, ensuring that your marketing automation platform (MAP) and customer relationship management (CRM)
systems are seamlessly integrated and optimized is crucial for success. Join us for an insightful webinar where we will share best practices for enhancing both
your MAP and CRM to improve efficiency and effectiveness for both marketing and sales teams. Discover strategies for improving inbound lead manageme…
Pure Storage: Redefining Revenue GTM & Territory Targeting
Join Marge Breya, Leadspace, and Laurie Cremona Wagner, Pure Storage, for an insightful webinar on how Pure Storage effectively prioritized over 200
million companies worldwide to streamline their sales and marketing efforts. Learn how the Pure Storage/Leadspace team aligned around account-specific
TAM Total Addressable Market and SAM (Serviceable Available Market) models. We'll explore how these models were meticulously developed and customize…
Informatica and Leadspace: The AI-Driven Growth Engine
Today’s highest-performing growth engines are leveraging AI with predictive, intent, persona and engagement signals. See how the Informatica team
harnessed Leadspace Revenue Radar in their state-of-the-art marketing engine to drive 50% of net-new pipeline. Leadspace and Informatica will share best
practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel s…
Introducing Market Activation Packs: Fast Fix for Unproductive CRMs
Leadspace B2B Market Activation Packs (MAPS), are the industry’s first visual profiling solution to explore, map and activate 360 degree slices of the most
popular territory/audience segments. Leadspace B2B MAPS leverage a complete data graph of over 230M companies and 700M people for revenue
activation. Popular MAPS include the Fortune 1000, U.S. Federal Government, U.S. Enterprise, U.S. small and medium business and U.S. franchises. In this …
How to Use Identity Resolution and AI for Insights and Next Best Actions
Eliminate guesswork and doubt for your sales teams when dealing with leads and building pipeline. Use data and AI/ML insights to inform “next actions”, such
as which accounts to focus on, when to send a lead to inside sales, and where to spend your advertising dollars. Learn how identity resolution is the
foundation for high-performing predictive models to work, what signals you should pay attention to, and how to work effectively across channels for best de…
Mastering Identity Resolution to Assemble Prospect Buying Teams
Identity Resolution is foundational to creating accurate and complete buying teams within target accounts. It requires pulling data across personas, profiles,
third-party, intent, and location sources. An identity resolution framework gives you a competitive advantage by associating buying signal data with each
person and activating those personas within the buying teams. It is also critical to implementing a lead-to-account matching process, along with taking the …
Series
The Survival Guide To Sales & Marketing AI
This series is about how to make AI work in Sales and Marketing, using AI to create real-time profiles, target accounts with highest buying propensity, building
campaigns and fueling sales to qualify and close demand. Five webinars cover key topics, including how to get your customer/prospect data AI-ready; gettin…