Latest Talk
The New Rules of Marketing Planning Featuring Forrester
Join part two of our “Plan Smart. Pivot Fast.” webinar series with our guest speakers: Forrester Principal Analysts Rani Salehi, Erin Bohlin and BrandMaker
CMO Jim Williams. Building on the core planning concepts from the first webinar, the second webinar will demonstrate how to effectively manage marketin…
On-demand talks
The New Rules of Marketing Planning Featuring Forrester
Join part two of our “Plan Smart. Pivot Fast.” webinar series with our guest speakers: Forrester Principal Analysts Rani Salehi, Erin Bohlin and BrandMaker
CMO Jim Williams. Building on the core planning concepts from the first webinar, the second webinar will demonstrate how to effectively manage marketing
plans and budgets during execution: - Define: Ensure a robust marketing planning process is in place that provides aligned objectives for the demand orga…
Is One-and-Done Planning Dead? Featuring Forrester
A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. It’s
no easy task, but it’s imperative to revenue growth. Join part one of our “Plan Smart. Pivot Fast.” webinar series with our guest speaker: Forrester Principal
Analysts Marcia Trask and BrandMaker CMO Jim Williams. Discover the concept of cascading marketing planning and why it’s time to move away from “one-…
The Next-Generation Content Manager
Content management is an essential part of marketing ops success, and to marketing’s ability to become the primary driver of enterprise growth by
developing content that is laser-focused on its audience. In this webinar, learn how BrandMaker can help Content Managers gain efficiency and agility to
accelerate marketing performance and revenue.
The Next-Generation Finance Manager
Marketing finance management is an essential part of marketing ops success, enabling marketing’s ability to become a primary driver of enterprise growth.
Watch this webinar and learn how BrandMaker can help Marketing Finance Managers gain efficiency and agility to accelerate marketing performance and
revenue
The Next-Generation Marketing Operations Manager
Measuring marketing performance is hard work and not meant for the faint of heart. Next-generation technology is the key. It will enable you to become a
master of the data, operations, and of execution. Watch this webinar and learn how BrandMaker can help Marketing Ops Managers gain efficiency and agility
to accelerate marketing performance and revenue
The Next-Generation CMO
Today’s CMO’s role is increasingly challenging and complex. Efficiency, agility, and performance will be key attributes of tomorrow’s CMOs. Next-generation
digitization will be required to deliver against these new expectations, putting efficiency, agility, and performance within reach. Watch this webinar and learn
how BrandMaker can help CMOs gain efficiency and agility to accelerate marketing performance and revenue”
The Next-Generation Campaign Manager
Campaign management is a critical component of marketing’s ability to become a primary driver of corporate growth by improving marketing ROI. Watch
this webinar and learn how BrandMaker can help Campaign Managers gain efficiency and agility to accelerate marketing performance and revenue.
The Strategic Marketing Planning Workshop with Forrester
Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning
and make strategic budget allocation decisions. Join Forrester Principal Analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and
leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization. In this 1-hour workshop you’ll le…