Latest Talk
Trasformazione Data-Driven: il percorso di Rinascente verso una Visione del Cliente a 360°
In questo webinar, Rinascente condivide il suo percorso verso un approccio customer-centric a partire dall’abilitazione tecnologica, in particolare la
partnership con BitBang e Snowflake. Discuteremo di come Rinascente abbia creato su Snowflake un hub Customer 360 completo e innovativo. Infine, parle…
On-demand talks
Trasformazione Data-Driven: il percorso di Rinascente verso una Visione del Cliente a 360°
In questo webinar, Rinascente condivide il suo percorso verso un approccio customer-centric a partire dall’abilitazione tecnologica, in particolare la
partnership con BitBang e Snowflake. Discuteremo di come Rinascente abbia creato su Snowflake un hub Customer 360 completo e innovativo. Infine,
parleremo delle lezioni apprese e dell’importanza della cultura dei dati nel percorso di Rinascente.
Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business II
CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to
the continuous growth challenges brought by the market. Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business is a one-day
event that offers Marketing Decision Makers the opportunity to learn more about the key role that Customer Data Platforms play in the MarTech ecosystem.…
Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business
CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to
the continuous growth challenges brought by the market. Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business is a one-day
event that offers Marketing Decision Makers the opportunity to learn more about the key role that Customer Data Platforms play in the MarTech ecosystem.…
Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business
CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to
the continuous growth challenges brought by the market. Elevate Customer Data For Marketing: Leverage CDP Momentum in Your Business is a one-day
event that offers Marketing Decision Makers the opportunity to learn more about the key role that Customer Data Platforms play in the MarTech ecosystem.…
CDP Institute Italia: CDPs for Decision Intelligence
CDPs are making their way into the Italian market: marketers are redefining their activities and decisional processes to integrate the new tools and answer to
the continuous growth challenges brought by the market. AI, personalization, care for customer data: these themes are undoubtedly at the center of every
marketer’s activity. This is even more true in the light of the progressive deprecation of third party cookies. During this event we will explore the role of CD…
Voice of Customer: una roadmap oltre la survey
Troppo spesso le attività di VoC si esprimono nei soli momenti di raccolta e analisi. Un programma di Voice of Customer efficace parte da un assessment
comprensivo in grado di delineare il piano di progetto più idoneo, e termina non con la sola conoscenza delle opinioni dei clienti, ma con le azioni che ne
derivano. Risolvere i problemi, attuare i miglioramenti, rendere realmente più soddisfatti i clienti: così si chiude effettivamente il cerchio. In questo webina…
Cookies and Privacy: Get It Right with ObservePoint
With ever-increasing privacy regulations like GDPR, it's essential to understand the implications of using cookies and how to ensure compliance. In this
webinar with ObservePoint, we'll explore the intricacies of cookies and their importance in website tracking and user identification. We'll delve into: - the
different types of cookies, including first-party and third-party - where cookies are stored - the cookie data you should pay attention to - how to test your co…
Series
CDP Institute Italy Chapter
The CDP Institute Italy brings the CDP’s own themes to the Italian market and supports users, companies and other entities interested in evaluating and
experiencing the many potentials and benefits of this technology.