Academy Tags

Demand & Lead Generation

Learn best practices for leveraging video-based content to drive better demand and lead generation performance.

As more and more B2B buyers turn to video content to conduct research, webinars have become a must-have tactic to supercharge demand and lead generation results. Here you’ll find resources for effectively running webinars within your demand and lead generation programs, from identifying the right webinar topics to captivating your target audience and implementing larger virtual events.

Intent Data

Resources to help B2B marketers and sellers use intent data to improve go-to-market performance.

With the right intent data, B2B businesses can do a lot more than improve digital advertising performance. Intent data can be used across go-to-market (GTM) teams and use cases to improve in-market buyer visibility, understand buyer interests and needs and much more. Below you’ll find expert insights and guides on how to tap into the power of intent data to impact GTM performance.

Webinar & Virtual Event Lead Generation

Discover how to use webinars and virtual events to drive deeper engagement with customers.

Of all the different content formats, webinars and virtual events are unique because of their ability to explore a topic more deeply and re-engage buyers over time. This, in part, is why so many B2B marketers are turning to webinars and virtual events as a key driver of engagement in their lead generation programs. We’ve put together this collection of resources to help you create webinars and virtual events that drive deeper engagement and more pipeline.

Webinar & Virtual Event Best Practices

Explore how to create the most effective webinars and virtual events for any marketing objective.

Webinars and virtual events have the potential to drive deeper engagement with your target audience, but only if they offer high-value expertise around topics your audience cares about. Below you’ll find guidance on how to identify the right content topics, recruit engaging speakers, effectively promote your webinars, measure success and much more.

Partner/Alliance

Explore Partner and Alliance Marketing strategies to amplify your B2B marketing efforts, leveraging synergistic relationships for lead generation and intent data, guided by our practical, real-world expertise.

Delve into the world of Partner Marketing and Alliance Marketing, two potent strategies in the B2B marketing landscape. These methodologies allow businesses to leverage synergistic relationships and mutual objectives to amplify their marketing efforts. Learn from our extensive expertise as we guide you through the ins and outs of these strategies, underscoring their immense potential for lead generation and intent data. We not only advocate these approaches, but also utilize them to achieve our objectives, providing a practical, real-world understanding. Join us on this journey to harness the power of collaborative marketing strategies for your technology company.

Partner, Alliance and Channel Marketing

Explore partner, alliance and channel marketing strategies to amplify your B2B marketing efforts.

Hear from perspectives across the partner, alliance and channel marketing landscape to learn how they’re achieving success in a rapidly changing ecosystem.

Video Production

Master the art of creating effective video content, including video capture, production, animation, editing and more.

Although many marketing teams continue to upskill their in-house content production efforts to produce more and better content, there are likely circumstances where you could use some added video production support. In this section, we’ll cover a range of best practices to help you streamline and polish your webinar production process, support your in-person production needs and bolster your brand with impressive animations and videos.

ABM

Explore expert guidance for how to better leverage webinars and virtual events in your account-based marketing program, no matter where you are in your journey.

Due to their popularity among B2B buyers and their ability to drive deep, on-going engagement with buying teams, webinars can be incredibly successful at driving greater engagement within target accounts. Explore our tips and tricks to make webinars an impactful part of your ABM program, from planning a webinar series to measuring success, and much more.

General

Explore experiences, insights and methodologies for B2B marketers and sellers to help make your go-to-markets perform better than ever before.

B2B marketers turn to BrightTALK for end-to-end video content creation, delivery and distribution that drives industry-leading brand engagement and pipeline impact. Explore resources to help you improve performance, from better content creation to demand gen strategies.

Demand Strategy & Infrastructure

Master demand generation strategies and build a robust marketing infrastructure. Leveraging our expertise and tools to generate quality leads and drive business growth.

Accelerate your B2B marketing journey by mastering demand generation strategies and infrastructure. Our expertise, developed through leveraging our own tools for similar goals, provides valuable insights into effectively creating awareness and interest in your products or services.

Learn how to build a robust demand marketing infrastructure, seamlessly integrated into your overall marketing strategy. From identifying high potential leads, utilizing intent data, to delivering value-rich webinars and virtual events, we provide a comprehensive guide that helps you generate quality leads and drive long-term business growth. Join us to learn, grow, and harness the power of effective demand generation.

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Content Production

Master the art of using webinars as a potent content marketing tool with our platform that enables creation of engaging webinars and leverages analytics for enhanced lead generation.

Unleash the power of webinars for content marketing with our expert tips and strategies. Our platform allows you to create impactful, engaging, and insightful webinars that can effectively drive your marketing objectives.

We advocate for thoughtfully crafted content that resonates with your audience, and leverages analytics for enhanced lead generation. Join us in mastering the art of using webinars as a potent tool for content marketing. Learn from our expertise as we employ these very strategies to achieve our own marketing goals.

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Custom Content

Create and procure custom content to generate leads, drive engagement, and boost conversions, using expert insights and continuous learning.

Immerse yourself in the vast realm of custom content production and procurement, a strategy that harnesses the power of rich media and editorial expertise to generate and nurture leads. This topic delves into the dynamic process of creating and buying bespoke content services, utilizing expert insights from outside agencies.

Learn how to craft compelling, targeted content that resonates with your audience, drives engagement, and catalyzes conversions. Gain a deeper understanding of this multidimensional strategy, and equip yourself with the knowledge to leverage these tools effectively for your lead generation efforts. Join us on this journey of continuous learning, as we share our expertise and experiences, using these very strategies to achieve our goals.‍‍

Custom Research & Consulting

Explore custom research and rich media content production and elevate your B2B content marketing game with personalized, engaging content tailored to your business needs.

Delve into the fascinating world of custom research and rich media content production, leveraging the expertise of industry-leading subject matter experts. This comprehensive topic explores the intricate processes involved in creating personalized research and engaging content, tailored to fit your business needs. Discover innovative strategies and best practices that are not just preached, but practiced by us, as we utilize our own tools to achieve parallel goals.

Learn how to tap into the wealth of knowledge from subject matter experts to elevate your B2B content marketing game.

Join us on this enlightening journey as we unravel the complexities of custom content creation and acquisition.

Integrated/Brand

leverage integrated marketing to boost demand generation for B2B companies, sharing our successful experiences to help you enhance your marketing strategies.

Integrated and brand marketing are potent strategies that can significantly enhance demand generation for B2B companies. These approaches focus on creating a powerful and consistent brand narrative throughout all marketing channels, ensuring your message resonates with potential customers. We advocate for the use of cutting-edge webinar and virtual event platforms, along with intent data analysis, to effectively reach and engage your target audience.

Our expertise in these areas stems from successfully utilizing these same tools and strategies for our own business goals. Learn from our experiences and grow with us as we explore the nuances of these game-changing marketing strategies.

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